Political Comm Project Proposal

1.  My goal with this project is to portray the perspective of individuals that wouldn’t normally consider themselves politically involved, but are aware of the implications that come with a presidential election.  It’s been a struggle to follow the election without being very knowledgeable about each candidate’s policies, images, or proposed ideas, so I hope that this project can provide a little insight into the decision-making philosophy of undecided voters in a bipartisan manner.

2.  The audience that I want to target with my project is partisan individuals who have already decided where they will cast their vote.  I think it’s important for strictly Republicans or strictly Democrats to have a better idea of how uniformed voters might feel about both candidates.  I think that bringing humor into the project will make it something people of all ideologies will want to see while still providing the information that the target audience needs to see.

3.  The communication will take place in a video.  If all goes as planned, a parody music video will be able to effectively capture the points that I am attempting to make.  The video will incorporate some humorous jabs at both candidates, while also expressing why an undecided individual would or wouldn’t want to vote for either one.

4.  I think that most effective way to distribute a video will be to upload the content onto Youtube and then provide the link to friends through different social networks.  If the video is popular, then my hope is that it can get spread across networks of people at Clemson, followed by wider-reaching areas.

5.  If my project is successful, I think it will make people more aware of the reasons why an uninformed person would or would not want to vote for either presidential nominee.  The main issue being addressed is political apathy and how it can affect where individuals might cast their vote.  Effectiveness of the video can be measured through the number of views, likes, or comments that it generates, as well as they extend to which it is shared across different social media sites.