Project Proposal

1. The goal for this Political Communication project is to as simple as this sounds, encourage people to get out and vote. We have millions of people each year who simply do not vote when this is one of our rights as citizens. I feel that a lot of times people do not think that their vote counts, and while I sometimes understand this notion, if everyone who thought that way actually voted, this nation might be a different place. It is so unbelievably important to have your voice heard, and that I what I am encouraging people to do in my project. It's simple: vote. 2. My target audience is college students. I feel that these are the ones that are super difficult to reach because they don't think that politics truly effect them yet when the truth of the matter is, it is effecting them much sooner than they think. In order to do this I need to do something that is relevant for 18-22 year olds. This would include some type of video that is comical and would catch on to the YouTube environment. 3. My form of communication will be via video. I will need to come up with a catchy script that comically encourages people to vote. The comedy will increase my ethos because other college students will be able to relate to me on the level that I am too in college. 4. I would like to distribute this information via social media. This would include mainly Youtube, Facebook and Twitter. This is how information is passed in the younger generation, and therefore would be the best way to reach my target audience. 5. If I am successful, there will be an increase in college-age voters this election. In order to measure this I would need to check up on registrations and actual voting records. I need to keep thinking this plan through and hashing out details, because seeing actual success is a little bit difficult in a project such as this one. But if the initiative was to get more people to register to vote, this would be an easy thing to count and see how many people registered post video. The problem is we don't want them to simply register, but to vote also.